![]() Standing for social, economic, and technological, these factors are meant to help identify opportunities for further research and ultimately solutions to problems many people face. With a topic in mind our group first generate as many SET factors related to alarm clocks and the process of waking up on time as possible. As students with busy schedules and obligations, all four of us were part of love-hate relationships with our alarms clocks, and wanted to try to alleviate some of the difficulty typically experienced getting up in the morning. Throughout the four month span of our course, two other mechanical engineering students, a design student, and I studied the habits and behaviors of various types of individuals in order to ‘reinvent’ the conventional alarm clock. An excerpt from Peter Funch’s 42nd & Vanderbilt, a portrait series where the photographer observes commuters on their way to work at the same NYC street corner over a period of nine yearsĭesign theory and methodology professor Kosa Goucher-Lambert broke up his course into four units, spanning research, to better understand the end user’s behaviors and needs analysis & synthesis, so that we could derive insights based on our research to begin to address the needs of our intended users concept generation, so that our findings could precipitate into as many concrete solutions as possible and prototyping & communication, where we converged onto one solution that we then built into a tangible product. To provide context, human centered design is, as design researcher Donald Norman defines it, “a philosophy, not a precise set of methods, but one that assumes that innovation should start by getting close to users and observing their activities.” Figure 1. At the end of the semester, our project teams presented the customer-focused products, services, and systems we had come up with to address a wide range of subjects, ranging from bicyclist safety, beachfront pollution, to the user experience of flying commercially. It doesn’t matter who your customer is, whether they are young or old, male or female there will always be a clock just perfect to get your message across to your specific target audience.We can make any kind of design you need.Ĭlocks make great business gifts and the more interesting and attractive they are the better! Send a brightly colored or novelty clock to your customer with their latest order and they won’t hesitate to replace their boring, standard office wall clock straight away, immediately advertising your company to everyone who passes by their desk.Silent Alarm Clock, an Exercise in Human Centered Design Backgroundĭuring my Advanced Special Topics in Design course, I learned how to implement human centered design practices and methods to approach complex problems faced by a specific subset of individuals. And because everyone glances at a clock several times in any one day, any clock face bearing your logo, website address or slogan will act as an exceedingly effective advertising tool, allowing your message to filter into peoples’ minds over the course of days and months. Choosing items with a large area that can be personalized is key to capitalizing on the campaign.īeing large and clear, a clock face offers the ideal area to promote a brand. When giving away items to launch or promote a brand, you will want to make the most of every opportunity to get your company image and sales message across. One of the things that make clocks such an effective marketing gift is the fact that they have a large printable area. One sales tool that is particularly useful is a clock.Ĭlocks are used every day, several times a day, in all situations. ![]() ![]() The more useful the item, the more likely it will be used regularly and thus the more often your brand will be advertised. When selecting suitable clock design for your customer,there are many things to take into consideration, such as matching it to the recipient and how useful it will be in the day to day life of the receiver. ![]() Using marketing and advertising tools such as promotional clocks is one way to promote a brand on a budget, and it can be far more effective than other options such as media advertising campaigns. In today’s competitive business society it is imperative that any marketing campaign incorporates initiatives that are cost effective, have the benefit of longevity and the ability to reach the masses. Promotional clocks offer marketing success time after time If you require a particular promotional clock or wanted to discuss engraving options, contact our team for full details on what's possible in terms of branding your promotional gift for your customers. The attractive range of Promotional clocks from Champion Clock have been designed to appeal business executives who appreciate stylish design.
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